AHI Group was founded by a husband and wife team (Mark & Kristy Dunning) who started and grew their own non-medical home care business into a multi-million dollar operation.


Before starting their home care business, Mark and Kristy had background’s in sales, marketing, and operations with Fortune 1000 healthcare organizations such as Pfizer and PriceWaterhouseCoopers Healthcare Consulting. Mark and Kristy each have a Bachelors of Science Degree in Public Health with minors in Gerontology and Sociology from Brigham Young University (BYU). BYU Public Health program has the largest gerontology database in the nation – which is constantly getting updated by its Public Health undergraduate and graduate students with important information about the health and well-being of seniors across America.

Both Mark and Kristy were involved in working with seniors at events such as the World Senior Games to test certain participants for diseases associated with aging and learned first-hand the issues that seniors deal with day to day and how those issues affect their physical and mental well-being. Mark was elected as the Vice President of BYU’s Chapter of Eta Sigma Gamma (National Public Health Honorary Society) and participated in nationwide Public Health initiatives in that role. Mark also has a Masters of Public Administration (MPA) from BYU’s Marriott Business School.

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Kristy worked as a Certified Medical Assistant in an orthopedics office during her time at BYU – to pay for her schooling. Kristy learned first-hand what it is like to sit on the “other side of the table” and have people come in and try to sell their products and services to the orthopedics office. Kristy became friends with one particular medical sales person who was very good at selling her company’s product and she invited Kristy to apply for a position with their nationwide company after Kristy graduated from BYU. Kristy interviewed, was hired, and established herself as a top nationwide sales representative in that company of over 400 sales people.

Kristy achieved “Presidents Club” in her 2nd year and maintained that status until she left the company after six years to take a role at Pfizer. In addition, both Mark and Kristy are Certified Senior Care Managers and are active members of the American Geriatrics Society and the Gerontological Society of America. Mark regularly appears as a senior care industry expert guest on national radio shows through which he helps families across North America understand the care options available for their aging parents and the avenues to pay for such care.

Mark is also a consultant for many U.S. State Home Care Associations and assists their member home health agencies with adding Private Duty (non-medical) services to their organization. Lastly, Mark is in the process of publishing a book that will help families plan strategically and financially for taking care of their aging parents. The book is named, “Taking Care Of Mom – a comprehensive guide to community care options for seniors.”

After working in the corporate world as a healthcare sales executive for a number of years, Kristy decided she would like to own her own business and enjoy the schedule flexibility that comes with that – so she could better attend to the needs of her growing family. Kristy had personally seen a number of aging individuals in her local church go into nursing homes and develop cognitive depression followed by little physical activity each day. Most of these seniors did not require skilled nursing care but were placed in a nursing home because their immediate family did not understand the availability and affordability of home care services to help their parent stay at home.

Kristy realized that there is a knowledge gap in many communities regarding understanding what home care services are available to help seniors stay in their homes. Kristy decided that she wanted to bridge that knowledge gap in her local community in Southern California and began putting the building blocks together to start her own Non-Medical (Private Duty) Home Care Agency. With much effort and 1.5 years of time invested, Kristy and Mark built and launched their own Private Duty Home Care Agency “Americare” in the highly competitive healthcare market of Orange County, Southern California.

Two weeks after launching their new home care business, Mark and Kristy contracted with their first client family to provide non-medical in-home care services to an 82-year-old lady who wanted to stay at home with her daughter. However, the daughter had a physical disability and could not care for her aging mother as she used to. Therefore, they asked Mark and Kristy to assist them. The family needed daily care and continued with that care for the next five years. With much hard work, Mark and Kristy were able to inform many other families in their community about their in-home care services and were able to beat out their competition and grow their business into a multi-million dollar operation.

After operating their own home health startup business for three years, and growing it into a large organization, Mark and Kristy decided to help others achieve this same success in their local communities across the nation – but without the restrictions and cost of a franchise. StartupHomeCare and AHI Group, Inc were born. Since 2010, Mark and Kristy have been at the head of growing AHI Group into a nationwide organization of 485 (July 2022) independently owned home care agencies that were trained and nurtured from the ground up. AHI Group continues to bring on board talented individuals who have a passion for helping others and want to make a difference in their local communities. AHI Group will continue to grow its organization to 500 home care agency’s nationwide and cap it there. AHI Group will continue to grow revenue after this point through its niche in-house Veterans Pension Benefit Program and state of the art home care management software solution.

Thanks for stopping by and visiting our website. At 49 years old, I have seen the need for senior care services with my own grandparents and know that my parents have already told me that when the time comes they want to remain at home rather than going to a nursing home. I have seen first-hand how quality home care services can allow seniors to remain independent for as long as possible and we are passionate and committed to providing non-medical care services to seniors across all of North America. Feel free to call us anytime to discuss your desire to enter the booming senior care industry and have a rewarding career by owning your own business and serving seniors in your local community!”

— Mark Dunning,
President, AHI Group | StartupHomeCare

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