If you were to ask a friend where to buy a hamburger they would probably recommend McDonald’s, Burger King, etc. Burgers are a product and that product is well advertised and a known entity. However, if you were to ask your friend where you could get non medical home care services they would probably scratch their head. This is because there is little to no mainstream marketing occurring in the home care industry and therefore there is no mainstream public understanding of companies who provide such home care services. There is no such thing as ‘branding’ in the home care industry.
Franchises will use branding as their biggest leverage to charge you large sums of money up front and ongoing to take on their ‘branded’ name. Unfortunately, franchise owners find out sooner than later when they actually get out and start marketing their new franchise office that they gain no leverage or unearned respect due solely to their name. Respect and trust is earned through relationships in the home care industry. Our proprietary and cutting edge marketing techniques will successfully get you in doors that are closed to others. One of our marketing edges is our Veterans Pension Program.
You will most likely be the only home care agency in your area doing anything with this VA Pension Benefit – but if you do run into another company who is – you will beat them hands down every time due to our superior program that will give your clients more hours of care than any competitor can provide. To understand all the details about our VA Pension Benefit Program please listen to our 18 minute VA Program Video Presentation put on by our President, Mark Dunning. Our business development team can give you access to it.