24 Hour In-Home Care

for the ones you love

Frequently Asked Questions

Q: What is AHI Group | StartupHomeCare? Are you a franchise? Why do you charge less than a franchise - what's the catch?

A: No Catch. AHI Group is a Membership Organization with no franchise royalties and no territory restrictions. AHI Group, Inc  (StartupHomeCare’s parent company) is an nationwide membership network of 300+ home care agencies. You do not have to purchase a franchise to grow a million-dollar home care agency – but you do need people behind you as your personal coach/mentor who are financially motivated to help you grow and have previously owned large home care agencies themselves.  We encourage people to do a Google search on “AHI Group, Inc” to verify we don’t have a laundry list of complaints from our member agencies. We provide an affordable alternative to purchasing a franchise and charge no ongoing royalties and have no restricted territories. We have a one-time lifetime membership fee for all of our services with no additional “add on fees” ever. AHI Group pays for its “post launch” one-on-one coaching and mentorship via recurring revenue from three optional programs that it offers to its members. Members can choose to participate or simply decline. Those that decline will pay no more fees to AHI Group and will continue to get full membership privileges. Some thing note worthy to keep in mind is that one thing a franchise will rarely disclose is how much they pay their sales team or “independent franchise brokers” to bring them customers. On average, a franchise will pay at least $20,000 to an “independent franchise broker” for every franchise they help sell. Our internal business development team bring new clients to our organization. Saving on overhead costs helps StartupHomeCare keep its total upfront pricing down which, of course, benefits our members. On a side note – unfortunately in 2013 the State of California (which has very specific and uniquely restrictive franchise rules) did not like that AHI Group classified itself as a “Membership Organization” and said it was confusingly similar to that of a “Franchise” and wanted AHI Group to become a franchise or stop mentioning the term “Member”. Naturally, neither AHI Group nor it’s member agencies wanted to become a franchise as that is not the model AHI Group wants to promote so AHI Group stopped offering “Memberships” in California and now offers Consulting Services which consist of complete training, development, and a support organization designed for your success in California. AHI Group fully complies with the State of California’s “Franchise/Membership cease and desist” request. We encourage anyone who wants to verify AHI Group compliance in California to contact the State of California’s Franchising Oversight Department. Please contact us to discuss our specialized Consulting Services Training, Development, and Support Organization designed for your success – for California, Louisiana, and Rhode Island residents! AHI Group is dedicated to assisting qualified individuals start and grow their own business providing non-medical home care to families in their local communities. Lastly, a franchise may tell you that you will always need their constant hand holding and support as you go out and grow your business. However, what you will find if you actually talk to one of their franchisees is that after the first year or two they rarely call their corporate franchise asking for help because they have already encountered 95% of the situations they will encounter and therefore already know how to handle them and don’t need someone to tell them what to do again. In our minds, if one of our members should ever be call us a lot after their first 18 months in business, then that would mean that we have failed on our end to effectively coach and develop them to that point.

Q: What do Companions and Aides (caregivers) do?

A: Aides and Companions assist seniors and others with activities of daily living (ADLs), which includes things like grooming, bathing, dressing, toileting, transferring, etc. They also assist clients with medication reminders, meal preparation, transportation, light housekeeping, and other similar non-medical activities that a client needs assistance with day to day. Caregivers provide service where people prefer them – in the comfort of their home or chosen place of residence.

Q: Is private duty (non medical) home care covered by insurance providers?

A: There are Medical Insurance, Workers Compensation Insurance, and Long Term Care Insurance companies that do cover in home personal aide care services. We have 55 Corporate Long Term Care Insurance and Workers Compensation Insurance contracts. In addition, we help AHI Group Members get setup with Medicaid Waiver Programs in their state. Unlike our competitors, we do not charge $2,000 – $2,500 per program to get you access to all of the above. All of this is included in our lifetime membership at no extra charge. With that being said, getting signed up with Insurance and Medicaid Waiver contracts is usually a good idea (depending on what they pay per hour). However, in all transparency – there is NO GUARANTEE that any insurance company will give any home care agency any referrals. Anyone who tells you any different is not being up front with you – and you should ask them to put in writing how many referrals you will be guaranteed on a monthly basis if they insist you will be guaranteed referrals. Like all referral sources, insurance companies work with the home care agencies they “like.” It is up to the home care agency to stand out from the crowd and entice the insurance company to “trust them with referrals” vs. giving them to the agencies who are already on their list of providers and “liked.”  This is no easy task – but AHI Group trains its members on how to successfully market to these insurance companies.

Q: How much does it cost to start a home care business? Can I start it in a home office?

A: A home care business requires fairly minimal start up costs compared to the massive upside of potential revenue and income you can drive from a successful operation. In addition to our AHI Group Lifetime Membership Fee, we recommend you have an additional $15,000 you can access during your first 6-8 months in business (credit card is fine). You will need an office address to look professional in your community but we can show you some great rates on flexible short or long term office space leasing options located in over 950 cities throughout the US with rates starting as low as $200 per month, furnished, including utilities and a shared receptionist – to give your agency a professional feel and assist you when performing potential employee interviews.

Q: Do I need a healthcare industry background to start a private duty (non medical) home care business?

A: No, it is not required. However, we are looking for people who meet certain work experience requirements to become a member of AHI Group. We have 300 – 400 people a month that come to our organization with interest in joining us and we have to funnel that group down to a handful that we will bring on as members each month. Our comprehensive ten day initial AHI Group Training “Boot Camp” (5 days in our Corporate Office and 5 days remote from your home) assumes that you know nothing about the home care industry and will start you on your journey to becoming a seasoned and successful home care business owner. Your assigned AHI Group coach/mentor (an individual who has started their own home care agency and grown it to a multi-million dollar home care business) will then guide you along the path to growing your business day to day after you open your doors for business. The day to day coaching/mentorship from our team of seasoned former home care agency OWNERS combined with our comprehensive training, tools, and unique programs will allow you to hit the ground running and beat out your local competition.

Q: Do caregivers I hire need licenses or certifications to provide care services and do you provide access to a low cost Certified Senior Care Aide® (CSCA) Training Programs so I can attract and retain Caregivers?

A: Most all states don’t require a specific caregiver certification to provide non-medical care services. However, a way to attract caregivers to your agency and to make your agency look quality is to have all your caregivers get their Certified Senior Care Aide® Certification. We provide you with an unlimited lifetime online access to a training portal with 50+ caregiver training videos that cover the full spectrum of non-medical home care provider training and industry best practices. Your caregivers will be able to create their own login UserID and Password and get access to this site. They will be able to watch any of the 50+ videos and be required to take a quiz after each video and then be able to download and print a certificate of completion for each training video which they can show as evidence to you – their agency administrator – that they have completed the courses you asked them to complete. Through our relationship with the Association of Care Services at Home® (ACSAH) your caregivers will also be able to get Certified as Senior Care Aides® $100 instead of $700 – $1,000 which is what they would pay if they went to a similar training academy. This is a great incentive for your potential employees to come on board with your agency – allowing you to attract quality caregivers and retain them. We are the only home care organization in the nation that offers a CSCA training program with a cost of only a $100 per certification. In addition, if all your caregivers are certified (along with some other requirements) your agency will be able to qualify for the “Excellence In Home Care – Trusted Employer” and “Superior Provider” designations which will help you stand out in your local community. Lastly, keep in mind that 89% of polled caregivers in the industry say they will switch jobs for $1 – $2 more per hour. This is great news for non franchise home care agencies as they have 1/3 more net profit (that they are not giving to a franchise) that they can use to pay their caregivers more money and therefore attract more of them. Many franchises talk about the “caregiver shortage” but our AHI Group agencies don’t have that same concern as they are able to pay their caregivers better than all the franchises out there and still maintain affordable pricing for their clients.

Q: Do I need a license to operate a private duty (non medical) home care agency?

A: 36 states require non medical home care agencies to get licensed before opening their doors for business. AHI will assist you with this process and will fill out your state’s application form and put it in the mail to the licensing board for you. You will be responsible for any filing fee’s (usually around $500 depending on the state). It usually takes 3 months to get a license. The most costly and time consuming states are Florida, Delaware, Maryland, and Georgia. If you live in one of those four states you will need to budget around $2,000 – $3,000 for your state licensing fees and 3-5 months to get through the process. New York has a year long waiting list – right now – for a home health agency license which is required to provide personal care services in that state. However, one can start by providing “Companion Care” only in the state of NY without a license. You will need to create your legal entity (S-Corp or LLC – we will assist you) before applying for your license. An S-Corp or LLC usually takes 4-6 weeks to create in most states. You must receive your “Articles of Incorporation” from your state before your legal entity is officially completed and approved. This means that you will want to put down your deposit with AHI StartupHomeCare 3-4 months before you plan on opening your doors for business to get these tasks completed so you are not waiting on them after you complete your Boot Camp. If your state does not require home care agency licensing you will only need 1-2 months to get your legal entity setup. However, we recommend you pay your deposit at least 2 months before you want to attend a Boot Camp to ensure you get a seat because we limit the size of our Boot Camps to 10 parties to ensure lots of one-on-one attention. Our Commitment: If any of our members get denied their home care agency license, AHI Group will refund their full up front fee (must pass a background check).

Q: What type of people do I hire to be caregivers?

A: Certified Nurse Assistants (CNA’s) and Certified Senior Care Aides (CSCA’s) are well trained to be private duty (non medical) caregivers. There are also many individuals out there who don’t have these certifications but have a lot of experience working with the elderly or those with disabilities. We will train you how to recruit, screen, and hire the quality caregivers in your local market place so that you will have good people representing your agency. Also, keep in mind that 89% of polled caregivers in the industry say they will switch jobs for $2 more per hour. This is great news for non franchise home care agencies as they have 1/3 more net profit (that they are not giving to a franchise) that they can use to pay their caregivers more money and therefore attract more of them. Many franchises talk about the “caregiver shortage” but our AHI Group agencies don’t have that same concern as they are able to pay their caregivers better than all the franchises out there and still maintain affordable pricing for their clients.

Q: Why ten days of AHI Group Boot Camp Training?

A: We provide ten days of initial comprehensive training. You are required to complete five intense days of AHI Group “Boot Camp” Training in our Corporate office in Irvine, Southern California in which we will train you and provide you with tools you need to launch and grow your home care business. Our tools, documentation, and marketing programs will give you the ability to hit the ground running in your community. You will be given “Lunch and Learn” PowerPoint Presentations that you will use to present to Case Managers in hospitals and other healthcare facilities. You will be given 45 flyers with fresh content and backup references to all the data on them so you can wow your potential referral sources with your knowledge about the home care industry and your ability to help them solve their problems. We have exact scripts that you will use to overcome objections you will encounter. Details matter, and nothing is left to chance or interpretation. You will learn the skill set required to compete with the best home care marketers in your community and be able to beat them out due to your knowledge and tools. You can bring one additional person to training for no extra cost. However, despite offering state of the art and cutting edge training and solutions during our 10 days of initial training, we realize that this can only take you so far. You will encounter situations every day that we cannot possibly have time to cover in 10 days of training. Knowing what is “normal” and what is “not normal” can be the difference of handling a situation well and winning the business or not handling it well and losing. At AHI Group, you will be trained and provided support by highly accomplished non-medical industry professionals who have been in the trenches of actually OWNING their own home care agency and know the detailed in’s and out’s of how to market and grow that business day to day. NOTE: Five days of training is provided in our Corporate office (Irvine, Southern California) and the other five days you will do at your home via DVD and study materials.

Q: Will I be able to use the name "AHI Group"? Will I get to display the "AHI Member " icon on my web site?

A: We will assist you with picking out your own agency name and offer guidance on the Trademark process. You will be able to display the “AHI Member” icon on your website so people can see you are part of our national membership organization.

Q: Will I get a territory and do you protect it? Will my web site be the same as other AHI StartupHomeCare client web sites?

A: The territory you have will be the area you choose to service – large or small. We are not a franchise, and we do not pigeon hole you into a specific territory. If you feel you would like to grow your business into another geographic region, you do not need our permission, unlike a franchiser who will either sell you another territory, or tell you no outright. Also keep in mind that a franchiser cannot protect the territory they sell you from all the other franchisees or independent business owners in the market from starting home care agencies in your area. Competition will be constantly starting up in the territory you would buy from a franchise whether you like it or not. Having a territory restriction is the single most limiting factor for any business. What if the territory you buy turns out to not be that great of a territory or that is a lot of competition in that area that you may struggle for a long time to break through? What if start getting referrals from a hospital or skilled nursing facility and they have sister facilities in locations outside of your territory? This could mean literally millions of dollars in lost revenue over time. A: Yes, your web site will be the same as our other AHI Group member’s web sites. The only difference is that your web site will also have your specific company name on it. This gives your company a “Community Feel” so that when people ask you “How long have you been in business?” you can say, “We are part of a nationwide home care organization named AHI Group, Inc and we recently opened an office in this area. You can check out our website at www.%%%%.com and also check out our corporate website at www.ahi-group.com. This helps people get comfortable with your agency and gives them assurance that you are part of a larger organization and have been trained properly, etc.

Q: What type of support does AHI Group its members are they open their doors for business?

A:  With the franchise model, the franchiser is happy to supply ongoing support and coaching as you are paying them a 2.5% – 8% Royalty Fee taken off the top of your Gross Revenue which equals 1/3 of your owners take home income. However, a franchise is definitely motivated to help you grow your business. At AHI Group we are also financially invested in our member agency’s success but the difference is that we do not charge a royalty what our members earn – we make revenue via three optional programs our members get to ‘opt-in’ to be part of if they see value in them. AHI Group members get the benefit of being trained by the founders of AHI Group at the initial training Boot Camp. The founders personally started and grew their own multi-million dollar home care agency – launched in 2007 during a global recession in the most competitive market place for home care in the nation – Southern California. Mark and Kristy Dunning spend 90% of their time coaching and mentoring AHI Group members. AHI Group members will always be assigned a personal coach/mentor who has owned or currently owns their own successful home care business and grown it into a multi-million dollar operation. Being coached day to day by someone who has actually started a non-medical home care business from scratch and successfully grown it into a large organization is vastly different to being trained by someone who was once hired as an employee of an already existing and fully functioning home care business. Mark and Kristy Dunning have been in the shoes of new agency owners and understand the stresses and challenges that come with starting a business from scratch. Click here to see their bio. We recommend getting the names of the individuals that will be your assigned coach/mentor (after your initial training) in writing and request copies of their bio – so you know exactly who will be helping you. What Does the Lifetime Coaching and Support Consist of?  At AHI Group we know that growing a multi-million dollar business doesn’t just “happen” after attending a few days of training and going out there into the market place.  AHI Group requires its members to submit mandatory detailed documentation – on a weekly basis – during their first year (at a minimum) so that their assigned coach can see the details of what is happening on the ground with the agency. In addition, Mark and Kristy Dunning personally provide weekly live “Mastermind Sales Calls” for AHI Group members to join in groups of 5-10. These Mastermind Sales Calls help build a sense of community for each AHI Group Member and are a wealth of knowledge/learning. There are over 160 recorded Mastermind Sales Coaching calls that our AHI Group members can listen to anytime. NOTE: “Lifetime Coaching and Support” means we will provide unlimited (at no extra cost) coaching and support during the duration of you personally owning your home care business. Some people ask, “What motivates AHI Group to provide quality support?” Our answer: AHI Group funds its ongoing coaching/support via the recurring revenue it receives from the three optional programs its members can “opt-in” to be part of. AHI Group Veterans Pension Benefit Program and Home Care Management Software are two of the three ways AHI Group makes the recurring revenue it needs to fund its ongoing coaching/support.  that pays fair market rates per hour and allows a net profit (on average) of $7-10/hour after paying the caregiver. The average Veteran client qualifies for 68 hrs a month which equals $6,500 per year in take home owners income for the agency. Similar to private pay clients, ninety part-time Veteran clients equals $575,000 in net profit per year for the home care agency. As each agency gets more clients with these optional programs, AHI Group gets more revenue. So, AHI Group is motivated to help its agencies not only get day to day coaching/support but to also help them grow as AHI Group’s recurring revenue grows accordingly!

Q: How much competition is in the home care industry already?

A: According to the federal government and the last census, Eldercare needs are going to continue to explode well past 2045. Right now, 10,000 people are turning 65 each day in the US and will continue that way for another twenty years. While there is competition in every business, the overwhelming demand for good quality, ethical, home care services will be around for some time to come. In addition, our proprietary and cutting edge marketing techniques will get you in doors that have been closed to other companies allowing your agency to expand and grow. With that being said, we don’t want to sugar coat anything. You are not the only person who is interested in this booming industry. There are many who are already in this industry and have been in it for years. It is hard to beat out embedded existing competition in any community. Why would a referral source at an insurance company, hospital, medicaid waiver program, etc. want to use your agency when they have referred to another three agencies for 5 years and have a great relationship with them? You have to offer something the embedded agency is not offering. AHI Group proprietary marketing techniques and tools get our members in doors closed to others. AHI Group holds its unique techniques and tools close to itself and so only 300+ AHI Group members know about them across the nation. Compare this to the thousands of home care agencies some consultants work with and you get the picture of why their clients have nothing that sets them apart from the other agencies in their area – as they were trained by the same people and all competing against each other.

Q: A Franchiser told me I would receive leads from their web site - how will I get leads with AHI Group?

A: On average, web sites provide about 15-20% of a home care agencies qualified leads. AHI Group will create your web site and then perform ‘natural’ Search Engine Optimization (SEO) services on it so that it will start to appear on a common search engine like Google with no ‘pay per click’ type fees on-going. In addition, we will teach you how to use social media (Facebook, Twitter, etc.) to spread your message of senior care services across your community and build you online presence and ranking on search engines like Google. Keep in mind that when people find you online they don’t know you from Adam (to coin a term) and are therefore much more skittish with choosing you over the other agencies they found online. These types of potential clients are much harder to ‘close’ than you getting a referral from a discharge planner at a healthcare facility that you have been marketing your services to. The family typically trusts the discharge planner as they are a healthcare professional and will therefore be more inclined to choose your agency over all the others out there online. Many home care organizations focus most of their attention on back office processes: software, their website, caregiver training videos, discounted supplies, etc. These, however, will not get an agency a lot of clients. Others focus on getting signed up with Long Term Care Insurance companies, Medicaid Waivers, and Workers Compensation companies but come to find out that some of these companies pay low rates per hour which make it difficult to make a profit in today’s caregiver shortage market place where a new agency should focus on paying their caregivers more than most other agencies in their area to attract new caregivers. They also find that getting signed up with a Long Term Care Insurance or Workers Compensation Insurance company does not mean they will ever get a single referral from those companies. Why would the insurance company suddenly start referring to your agency when they have been referring to 4 embedded agencies in your area for the past 5 years and really like the agencies? You have to provide something that the other agency is not providing. Ask us about getting access to our Intro To Home Care Video series so you can see some of the tools our AHI Members have to set themselves apart from their embedded competition and win business from Long Term Care Insurance Companies, Case Managers, etc.

Q: A franchiser told me that they allow their franchisees to communicate and learn from each other - do you allow that with your members?

A: Our member agencies are always free to communicate with any AHI Group members. Your assigned coach/mentor will facilitate weekly calls with other AHI Group members who have been in business for years to help you see what they are doing at their point in their journey. “Empowering, motivational, informative” are some of the words our members use to describe these weekly “Mastermind Calls” with other seasoned AHI Group members. We sometimes hear home care consultants telling their customers to contact the other home care agency owners they met at their 3-4 day seminar for ongoing support help. We wonder why someone would want to ask another person who is also new to an industry questions about how to solve their day to day problems – that could have far reaching ramifications if handled incorrectly.  Our AHI Group members get an assigned coach/mentor who is a seasoned home care professional who has previously OWNED their own home care business and successfully grown it from the ground up to a multi-million dollar operation. Our coaches are accessible and have a specific post launch program that our members need to follow with milestones.

Q: A franchiser told me they have software for time keeping, employee logging in/out, accounting, etc. that saves the administrator time and money. Do you have this type of thing?

A: Yes, we have a state-of-the-art back office cloud enabled HR, scheduling, billing, CRM, telephony, etc. software tool that our members can use. Our AHI Group software is FREE until you get your first client and then it costs $10 a month per active client. This is a state-of-the-art cloud based software system to run your entire agency from your iphone, ipad, computer: referral tracking, caregiver HR, client scheduling, client profile, caregiver time tracking via GPS on smart phone app, family portal (so family can login and see what has been going on in the home each day), send texts to all caregivers regarding new jobs with one click, and much more! Save countless hours and reduce the need for a lot of office staff. etc. products. However, you then get to decide which software product you would like to purchase according to price, functionality, ease of use, etc. This is one of the three “optional programs” that AHI Group has developed to receive ongoing revenue. When AHI Group members get more clients in the software, AHI Group recurring revenue increases. AHI Group is therefore motivated to help its members grow.

Q: A franchise wants to charge me $37,000 for a small territory and then pay 5-8% of my gross sales in royalties. I asked why they charge so much and was told that, quote, "You get what you pay for. If you want quality you have to pay for it." How does your company charge so much less and still provide a quality program and ongoing support? What's the catch?

A: No catch. First of all, there is a reason there are a lot of franchises in existence – they are making a lot of money – which they take from their franchisees. Second, AHI Group does not spend massive amounts of money on advertising our solution to potential buyers. Every magazine you pick up that has anything to do with franchises these days seems to have the same home care franchise listings. Third, Franchisers like to throw expensive ongoing events for their current franchisees who also need to spend money to attend such events that could be accomplished via conference calls and online methods at much lower costs. All of this, and many other expenses, add up to a much larger overhead that a franchiser needs to cover in order to stay in business. Spending hard earned money you make them on advertising to their potential franchisees instead of turning it back into their business to help provide support and improved training programs for its current franchisees is part of what franchises have to do in order to stay in business and attract new franchisees. Fourth, Franchises pay large commissions to franchise brokers who bring them new franchisees. On average, a franchise will pay over $20,000 to a broker who brings them a franchisee. StartupHomeCare does work with franchise brokers but our fee is a fraction of the amount a franchise pays out. Lastly, AHI Group spends very little on marketing to the public and relies heavily on free organic google searches and social media to attract new members. This allows us to keep our overhead low and in turn keep the total cost of our solution much lower but still provide outstanding quality.

Q: What exactly am I getting for my money?

A: In short, everything needed to own, operate, and grow a successful home care business and beat out the embedded competition in your local area. See Our Services page for a more detailed list of the main things you get as a member of AHI StartupHomeCare. Some other things to consider: You get an assigned coach/mentor (one of our seasoned former home care agency OWNERS) to guide you step by step after you launch your business. How many other organizations out there have coaches/mentors on board who started their own home care agency in a highly competitive market like Southern California (with 200 existing home care agencies) in March 2007 at the beginning of the longest recession in 50 years and achieved $1.5 million in revenue ($20,000 a month net profit) in their second year. Starting a home care agency in this struggling economic era and ever changing Affordable Care Act regulatory environment means that the ‘old way’ of marketing and running a home care agency is not going to give most new agencies the edge they need in today’s changed healthcare market place. The founders and their team of experienced home care professionals (with a combined 38 yrs of experience in owning super successful home care agencies during the last 12 years) are now teaching others how to start and grow a home care business into a large multi-million dollar operation – but without the restrictions and cost of a franchise. Our AHI Group, Inc coach/mentor team have actually owned home care agencies and successfully grown them into multi million dollar agencies – not just worked as employees of home care agencies. As those of you know who have owned businesses before, there is a major difference between being an owner of a business and being an employee. Only those on our AHI Group team who have owned a successful home care agency are assigned as coaches/mentors. This ensures our member agencies get the highest quality training and support in the industry – combined with our proprietary programs and marketing tools – have the ability to beat out their local competition.

Q: How much does the AHI Group Membership cost?

A: At AHI Group we have a Lifetime Membership Fee up front and then no additional royalties or “add on fees” thereafter. Our members get assigned a personal coach/mentor from our team of former multi-million dollar home care agency owners to help them grow their business day to day after they go through our initial 10 days of training. The funding for our one-on-one coaching/mentors is built into the revenue we receive from our three optional AHI Group programs that our members can opt in to use if they deem them of value. We also recommend that you have access to an additional $10,000 – $15,000 for initial startup costs for such things as professional liability insurance down payments, office space deposit, laptop computer, printer, etc. and enough funds to pay your monthly expenses until you get your first client(s) that cover your expenses – which should be within your first or second month. Financing is available for those with a credit score of 710 or higher (no exceptions).

Q: Why choose AHI Group Membership Organization?

A: AHI Group is a highly respected home care organization with 300+ members nationwide that comes with a lifetime membership fee that won’t break your new business budget. You will be taught and coached during the life of your business by people that have been in your exact shoes and have successfully grown a home care business from the ground up into a multi-million dollar operation and have a track record to prove it. The founders of AHI Group | StartupHomeCare launched their own agency in January 2007 at the beginning of a large global recession in a market with over 200 other existing home care agencies (Southern California). Despite the recession and the competition, the founders were able to successfully grow their new agency into a million dollar company within 18 months. The founders are now sharing the secrets of their success to help others achieve the same revenue in a recessive economy and provide quality care to their local senior community. Note: StartupHomeCare is the business development & training arm of AHI Group. Here are some of the main things our AHI Group members get:

  • We Are A Membership Organization – not a franchise – so there are No Royalties that take away 1/3 of your hard earned profit.
  • No territory restrictions that stunt your growth and stop you “following the business” to other healthcare facilities outside your designated territory.
  • One Time Fee. No Royalties or additional “add on” fees thereafter. Financing available for those with a 710 credit score (no exceptions).
  • Unique In-House Veterans Benefit Program – we help Veterans and their surviving spouses get up to $2,200 per month from the VA to pay for their care. One in three seniors can potentially qualify nationwide.
  • 10 Days Initial Comprehensive “Boot Camp” Training – taught by our founders who started their own home care business in 2007 and grew it into a multi-million dollar operation in the most competitive senior care market place (Southern California) at the beginning of a global depression.
  • Daily Coaching/Support After Launchingfrom an assigned personal Coach/Mentor who has owned their own multi-million dollar home care agency. We fund our support through three revenue streams that our members can opt-in to use. Our unique in-house Veterans Program and our home care software are two of them. Contact our team to discuss our third revenue stream that can save you $2,000+ a month in office overhead.
  • Business Setup – assist in setting up your legal entity (S-Corp or LLC) and get your home care license to operate in your state.
  • Professional Materials – Website, logo, brochures, business cards, banner ads, 45 flyers, marketing presentations, policies/procedures, etc.
  • Time-tested and proven home care business system that works for 300+ members nationwide over the last 11 years.
  • Social Media Management and state-of-the-art cloud based software for managing your agency and saving your office staff countless hours of time on manual processes. Ask us about our software’s niche “body recognition” feature that tracks a seniors ‘movements’ in the home when our caregivers are not there – to help the family save on the cost of their care.
  • True 100% business ownership in your company – vs. being tied to a franchise legal entity.
  • Niche Programs/Tools – that help you stand out from your local competition.
  • Five additional revenue streams – i.e. Assisted Living Placements, medical staffing, non-medical transportation, and more.
  • Unique Member Rewards Program – that gives you $500 per client referral to our Veterans Program.
  • AHI Group is looking for individuals with a passion for helping others to join our unique nationwide membership organization!
Q: Are payment arrangements an option? Are you accredited by the BBB?

A: A non-refundable down payment of half our lifetime membership fee is due before your training can be booked and pre-course tasks started. The remaining balance of our membership fee is due three calendar weeks before the first day of your scheduled initial training. We accept checks, VISA, Discover, and MasterCard. We are not accredited by the BBB. Unfortunately the Orange County, California BBB no longer accredits organizations classified as “Business Opportunities” as of 2015. This is an Orange County BBB rule and not necessarily the case among other BBB franchises elsewhere in the nation. Prior to this change we had an “A+” rating with the BBB and that rating still stands today. With that being said, we understand that you may want to do some research on any complaints against our company so we recommend you do an online search which can usually find much more about an organization than most BBB franchises are aware of. We recommend that you do a search for “AHI Group, Inc Complaints” online. You will find there is not a laundry list of complaints out there as our Members are very happy with the services we provide to them. In fact, we have 80+ FIVE out of FIVE STAR reviews on our Google+ Page disclosing what our members think about our organization. We also encourage you to talk to our AHI Group Members and see what their experience has been past that all important two year mark.

Q: A franchise told me that they are "Joint Commission Accredited" and that only 10% of other non medical home care agencies out there have this accreditation and that I will win more business due to having this accreditation. Is this something I should get for my agency to help me win business?

A: The Joint Commission Accreditation costs around $7,500 to get for each individual agency who wishes to get that certification. The fees are typically split over a three year period of time (approximately $2,500 per year). The process is involved but not difficult to get the accreditation. Like getting a state home care agency license in some states – there are hoops to jump through but it is a process and one just has to go through that process to get the accreditation at the end. If one of our member agencies would like to get this accreditation they are welcome to do that and we assist them with that process. However, there is no requirement in the non medical home care industry to have this accreditation as it is directed specifically towards healthcare entities that offer Skilled Care Services (Nursing care, etc.). As per the President of the National Association of Home Care & Hospice recent remarks at the 2012 National Conference in Orlando, FL, “…the exponential growth of the home care industry over the next 30 yrs is NOT going to be in the skilled care services – it WILL be in the non skilled home care services.” Therefore, unless one has inexhaustible budgets and time we do not recommend spending your time and money on getting a Joint Commission Accreditation as your agency will not need it – if you are going to follow the path of exponential growth in the non medical side of the home care industry. People who provide referrals will not expect you to have the accreditation when you are providing assistance with non medical private duty activities of daily living – and not inclined to choose agencies who do have the accreditation above others who do not – as it is an accreditation directed towards skilled care with home health, hospitals, skilled nursing facilities, etc. However, as previously stated, if our members want to spend the money and get this accreditation they can do so and we will assist them in the process.

Q: What is special about your organization? What sets you apart from others doing what you do?

A: AHI Group was founded by senior care professionals who started and grew their own non-medical home care business from the ground up to a multi-million dollar business. AHI Group has been launching and growing non-medical home care agencies since April of 2007. We have a proven track record and business model that works.  Yes, there are other options out there, but if you compare what we offer (in detail) to what they do and add our track record of success (91.5% success rate) to the equation you will find that we are a safe bet in a world of potentially risky new business ventures. We encourage you to talk to one of our business development group to get even more in depth information. AHI Group is constantly evolving its marketing techniques to stay ahead of the competition. All in all, AHI Group is an ethical organization from top to bottom. AHI Group consistently out performs its competition in local market places across the nation. Given the knowledge and seasoned industry expertise that its founders and key executives have through their experience in the healthcare industry as a whole and also in the senior care market place. This broad knowledge of healthcare industry experience allows AHI Group to read between the lines of new legislation affecting the senior care industry, analyze where the greatest opportunities will lie ongoing, and plug into numerous industry feeds that – when combined – give AHI Group a clear gauge on where to focus its efforts each year to drive the most revenue for its members. AHI Group is constantly evolving its programs to seek out new opportunities for revenue growth that are untapped or underutilized.  Innovation is what put AHI Group on the map and has allowed their members to consistently beat out their local competition in competitive markets across the nation. That innovation is a continuous and evolving process. Those who rely on copying AHI Group innovations will always be “behind the 8 ball” so to speak and never on the leading edge – unlike our AHI Group members who get to splash everything that is new in their local communities and be the first to market. Last but not least, at AHI Group, we stand by our service and organization and are willing to refund anyone’s full investment in us if they attend our initial Boot Camp Training and are not 100% satisfied with what they learn there – and instead decide to purchase a franchise within 30 days thereafter.

Q: What are the "Veterans Pension Benefit Program" and "Corporate Insurance Program" I heard your organization provides?

A: There are Medical Insurance, Workers Compensation Insurance, and Long Term Care Insurance companies that do cover in home personal aide care services. We have 55 Corporate Long Term Care Insurance and Workers Compensation Insurance contracts. In addition, we help AHI Group Members get setup with Medicaid Waiver Programs in their state. Unlike our competitors, we do not charge $2,500 per program to get you access to all of the above. All of this is included in our lifetime membership at no extra charge. With that being said, getting signed up with Insurance and Medicaid Waiver contracts is usually a good idea (depending on what they pay per hour). However, in all transparency – there is NO GUARANTEE that any insurance company will give any home care agency any referrals. Anyone who tells you any different is not being up front with you – and you should ask them to put in writing how many referrals you will be guaranteed on a monthly basis if they still insist you will be guaranteed referrals. Like all referral sources, insurance companies work with the home care agencies they “like.” It is up to the home care agency to stand out from the crowd and entice the insurance company to “trust them with referrals” vs. giving them to the agencies who are already on their list of providers and “liked.”  This is no easy task – but AHI Group trains its members on how to successfully market to these insurance companies. Talk to our business development team to find out how AHI Group sets itself apart from the competition when it comes to winning business from long term care and other insurance type companies across the nation. In addition, AHI Group has an in-house Veterans Pension Benefit Program that can help 1 in 3 seniors get up to $2,200 a month to spend on their care expenses. Our all in-house Veterans Pension Benefit Program allows us to beat out anyone else who is doing anything with this benefit in their community. Check out our webinar video which describes our VA Pension Benefit Program in detail so you can exactly why no other home care organization can come close to competing with us in the Veterans arena.

Q: What type of license do we need? Are there any states you don't offer AHI Group Memberships?

A: Home Care Agency License requirements vary state to state. We can assist you with determining and meeting the requirements for your state. We guarantee that you will get a license or we will issue a full refund of your up front fee. This is contingent on the owners passing a state background check. Many of our AHI Members open offices in multiple locations and multiple states. The highest number of states that one of our agencies has offices located within is currently five. Unlike home care consultants, we will not charge you an additional $5,000 to apply for additional state licenses if you want to operate in multiple states starting out – those are complementary with your Lifetime AHI Group Membership. We do not currently offer AHI Group Memberships to people in the following states: Louisiana, California, and Rhode Island. Please contact us for information on our AHI Consulting Services in these states.

Q: How do I obtain my employees and clients?

A:  In your initial 10 days of comprehensive training (taught by our AHI Group founders) and through the ongoing coaching from your assigned mentor, you will learn the necessary skills to hire qualified employees and successfully market your agency to get clients. Our AHI Group Members are able to offer their employees Certified Senior Care Aide® certifications at 75% off the retail price of getting such – allowing our agencies to attract more caregivers. Also, our AHI Group members don’t have a royalty payment on all the money they bring in so they can pay their caregivers in the top 20% of going rates and attract the cream of the crop caregivers who will make their agency look good and provide a Gold Standard of Care. In addition to a client private paying out of their pockets for their in home care services, there are other avenues to pursue for obtaining clients that can get their care paid for. AHI Group Members get access to 55 insurance contracts and our unique in-house Veterans Pension Benefit Program. Getting signed up with Insurance Contracts is always a good idea – but in all transparency – there is NO GUARANTEE that any insurance company or government program will give any home care agency any referrals. Anyone who tells you any different is not being up front with you – and you should ask them to put in writing how many referrals you will be guaranteed on a monthly basis if they still insist you will be guaranteed referrals. Like all referral sources, insurance companies work with the home care agencies they “like.” It is up to the home care agency to stand out from the crowd and entice the insurance company to “trust them with referrals” vs. giving them to the agencies who are already on their list of providers and “liked.”  This is no easy task – but AHI Group trains its members on how to successfully market to these insurance companies and gives them a huge “leg up” tool when doing so. Our business development team can give you a little more information about our proprietary technique that gets our members in long term care insurance doors closed to others.

Q: Is this service only for seniors? How do seniors pay for care services?

A: No. There are many directions you can take your business. Your clients may include seniors, new mothers, plastic surgery clients, rehab patients, mental retardation patients, developmental disability patients, etc. Most people have to “private pay” out of their pockets for the services of a home care agency providing personal care services. Once in our Boot Camp, we will provide training on four additional profitable ‘snap on’ businesses that can drive hundreds of thousands in revenue to your home care agency and allow you to provide a “Full Spectrum Of Care Services” to your community. Seniors can pay for care services in a variety of self, government, and insurance related ways. There are Medical Insurance, Workers Compensation Insurance, and Long Term Care Insurance companies that do cover in home personal aide care services. We have 55 Corporate Long Term Care Insurance and Workers Compensation Insurance contracts. In addition, we help AHI Members get setup with Medicaid Waiver Programs in their state. Unlike our competitors, we do not charge $2,500 per program to get you access to all of the above. All of this is included in our lifetime membership at no extra charge. With that being said, getting signed up with Insurance and Medicaid Waiver contracts is usually a good idea (depending on what they pay per hour). However, in all transparency – there is NO GUARANTEE that any insurance company will give any home care agency any referrals. Anyone who tells you any different is not being up front with you – and you should ask them to put in writing how many referrals you will be guaranteed on a monthly basis if they still insist you will be guaranteed referrals. Like all referral sources, insurance companies work with the home care agencies they “like.” It is up to the home care agency to stand out from the crowd and entice the insurance company to “trust them with referrals” vs. giving them to the agencies who are already on their list of providers and “liked.”  This is no easy task – but AHI trains its members on how to successfully market to these insurance companies.

Q: Where do I receive my training and why do you limit your initial training class sizes to a small group?

A: You will receive your initial AHI Group Training (also known as our “Boot Camp”) at Irvine, Southern California. We limit the size of our AHI Group Boot Camp classes to 8 agencies (less than 16 people as each can bring two) to ensure that everyone gets the required one-on-one training and attention they need in order to learn the basics of our proprietary marketing techniques and other important skills required to operate a new home care agency. Walking into a room with literally 100 people is not something you will encounter with AHI Group | StartupHomeCare. We have been to “Seminars” with 100 people in a room and we realize, like most people, that getting personal attention in such scenarios is very difficult. With that said, our ongoing day to day support, coaching, and assigned mentor is the most critical to each of our member’s success because we understand that most people will forget half the things they learn in a week long training within a few weeks of leaving the training – it is human nature. However, we want to ensure that each of our members get that face to face initial comprehensive training at the start of their journey with AHI Group – which will be invaluable to their confidence starting out. After all, if you are not confident in what your sales approach is then how can you expect others to have confidence in giving you referrals? Confidence breads success in any arena.

Q: Is the senior care industry right for me? What is the difference between Home Health and Personal Care at Home?

A: If you do not have work experience in the healthcare industry then we recommend that you get experience volunteering in your local community – for such organizations as Alzheimer Association or at your local hospital, skilled nursing facility, assisted living community, or senior center. Volunteering will give you a sense for the senior care industry and whether or not you enjoy working with seniors. If you really enjoy volunteering then you are likely to have the passion we require to join our organization. If you don’t enjoy volunteering then we recommend that you choose another industry as you will likely not find fulfillment in the home care industry. Agency owners who have a passion for the industry are always the most successful in this industry – all things being equal outside of that. Home Health and Personal Care at Home are very different. Home Health is providing skilled nursing, physical therapy, and occupational therapy care to seniors in their homes. This requires a Home Health License from the state, accreditation from an accrediting body like CHAP, Joint Commission, etc. and a Medicare/Medicaid Provider License. The average time frame for this process is 1.5 years and average costs range from $150,000 to $350,000 depending on the state you are in. Much of the cost is due to office space, software, personnel, patient care costs (that are paid out of owner’s pockets and not recoverable from Medicare) during the application process. The application process also requires that an agency get and maintain 10 clients for a minimum of two months in order for Medicare to come in and test the care scores of these patients to verify the agency met the regulatory and care minimum standards. Keep in mind that each client only last two months and then their care episode ends and they are no longer your client. If you don’t get to having 10 clients all at once Medicare will not schedule your on-site care outcomes inspection. You also need to have a Director of Nursing (licensed RN in your state) and a licensed MD on your board of directors. So, there is a lot of time, effort, risk, and cost with starting a home health business. Add that to the fact that the President of the National Association of Home Care and Hospice recently said that Home Health Agencies will need to diversify into providing personal care (non-medical) services in order to maintain profit margins due to Medicare cutting Home Health billing rates consistently year over year and projected to continue that way into the future. In addition, due to Obama Care (Affordable Care Act) hospitals are in pilot programs (that could go nationwide in the not too distant future) to require Medicare to pay the hospital a lump sum of money and they then get to decide how a patient gets the care they need for all of their ongoing services (home health included). Given that hospitals are getting Medicare cuts in certain areas of their operations, they are more than motivated to make up those losses in other area’s which is leading them to cut out losing profits to a 3rd party home health agency and instead hire their own RN’s directly to go out and do the home health visits – effectively cutting out the home health agency altogether. Please do your research on the home health industry before making a leap in that direction – there is more to it than initially meets the eye.

Q: How much money do I need to start this business?

A: You will need our AHI Group membership fee. We recommend you also have at least $10,000 – $15,000 in additional funds available for start up costs like insurance, office lease deposit, etc. Due to cost saving programs and back office solutions you will not need to hire 2-3 office staff to get you up and running. Our back office solutions will help you save $2,000+ per month of your budget for activities and programs that will bring you clients and employees. Some franchises will require you to spend $2,000 – $5,000 per month up front on hiring 1-2 people to sit in your office and wait until your phone rings. Our back office solutions help you avoid these costs. Contact our business development team for more information on these cost saving back office programs. Need help with funding your new business? Click here for financing information if you have a credit score of 710 or higher (no exceptions).

Q: What support do you offer once I get done the initial Boot Camp training?

A: What will you say to a discharge planner at a hospital that says, “We don’t recommend home care agencies to any patients.” How will you get referrals from that discharge planner now? What if your client chokes to death while the caregiver is in the rest room? What will you do next? What if the client has a G-Tube, or a catheter, what are you legally allowed to do with those devices? What if the client has shaky hands and can’t hold a dixie cup to give themselves medication pills – what can you legally do to help them? What will you do if a discharge planner at a skilled nursing facility, VA hospital, long term care insurance company, or medicaid waiver program says, “We are super happy with the four home care agencies we have been referring to for the last three years as they handle all our difficult cases super well, they have well trained caregivers, and they have great specialty training in hospice and Alzheimer’s – so we are not looking for anyone else right now – but thanks for coming in though!” What will you say next? Without having a seasoned coach/mentor to discuss the situations that occur each day – you will have a difficult time figuring out how to handle each situation and could end up getting a ‘black eye’ in your community before you ever get off the ground. Contact us to get a FREE copy of the “Hard Questions You Need To Ask About Support/Coaching”. Understanding who will be your coach and what exactly you will be doing with them on a daily basis is very important to the success and growth of your organization long term. Included in AHI Group’s Lifetime Membership Fee is unlimited daily coaching/support from our team of former home care business owners. Each member is assigned a personal coach who will assist them grow their business day to day. Compare this to some consulting companies who run 400 people a year through their training seminars and only have a staff of 30 to now support the 400 during their critical first 12 months of operating their business. AHI Group adds only 40 home care agencies to its exclusive membership network each year and has the seasoned staff available to support each of our new members.

Q: A Franchiser told me that they spend thousands of dollars per year on marketing and that having their name will give me access to a lot of potential clients who have seen that advertising, is that correct?

A: If you were to ask a friend where to buy a hamburger they would probably recommend McDonald’s, Burger King, etc. Burgers are a product and that product is well advertised and a known entity. However, if you were to ask your friend where you could get non medical home care services they would probably scratch their head. This is because there is little to no mainstream marketing occurring in the home care industry and therefore there is no mainstream public understanding of companies who provide such home care services. There is no such thing as ‘branding’ in the home care industry. Franchises will use branding as their biggest leverage to charge you large sums of money up front and ongoing to take on their ‘branded’ name. Unfortunately, franchise owners find out sooner than later when they actually get out and start marketing their new franchise office that they gain no leverage or unearned respect due solely to their name. Respect and trust is earned through relationships in the home care industry. Our proprietary and cutting edge marketing techniques will successfully get you in doors that are closed to others. One of our marketing edges is our Veterans Pension Program. We GUARANTEE that you will likely be the only home care agency in your area doing anything with this pension benefit – but if you do run into another company who is – you will beat them hands down every time due to our superior program that will give your clients more hours of care than any competitor can provide. To understand all the details about our VA Pension Benefit Program please listen to a one hour video presentation put on by our President, Mark Dunning. Our business development team can give you access to it.

Q: A franchiser told me their franchisees sell 'mobile alert devices' that their patients wear on their wrists and can push if need assistance and are in trouble when a caregiver is not around. Do you offer this optional product?

A: Yes, we have an agreement with a national provider of mobile alert devices that each of our member agencies can access. They can also work with any local provider in their area that seems to have a lot of clients in their community. Partnering with “like” organizations who can refer to each other is always a good marketing technique.

Q: A franchise told me that they offer expert marketing, coaching, mentoring, and support that will help my business grow quickly - what do you offer?

A: AHI Group founders started their own agency at the beginning of a depression (January 2007) in a market with over 200 other existing home care agencies (Southern California). AHI Group’s founders were able to market their new home care agency and grow it into a multi-million dollar business. The founders are now sharing the secrets to their success and the hard lessons they learned that can be avoided. Our marketing approaches and tools are unique, give back to the healthcare community, and have proven highly successful in today’s difficult economic landscape at beating out the local competition.

Q: Do you offer discounts on background checking software? Do you provide back end office management software to manage our employees, referral sources, clients, scheduling, billing, payroll, etc?

A: Depending on what state you are planning on starting your home care agency, would determine whether or not the state has a requirement that you use their background checking software. If your state does not require you use their background checking software then we can recommend easy to use background checking solutions for minimal cost. We provide a state of the art back office management software application that can be accessed from any internet connected device. The software provides management of employees, referral sources, clients, scheduling, billing, payroll, etc. It also allows employees to login via their cell phones (using GPS tracking) when they get to the client site or via the client’s telephone – which is called ‘telephony.’ Our product is developed and maintained by a company located here in the US (California) and truly is the cutting edge of home care management software. It allows one to pull up employee profiles and pictures on one’s iPad while sitting in a clients living room so you can show the client examples of the caregivers you could schedule to care for their family client – to name one state of the art benefit. Another is that the software has a client facing web portal that allows family clients and referral sources to login and see what activities of daily living have been performed on any given day with their family client/patient. The software also works interchangeably with Medicaid, Long Term Care Insurance, and Veterans Pension Benefit billing. This product is not an antiquated, old fashioned looking product that some franchises use – this product was created by a private company that sells this product to large organizations such as ourselves and is always concerned about keeping it on the cutting edge of what is happening in the home health market place in order to stay competitive ongoing. You will be thrilled with what this product can do! The cost for this product is FREE until you get your first client (yes, FREE) and then $10 per active client per month.

Q: Do we use your AHI Group, Inc name or do we create our own agency name?

A: You create your own home care agency name. We assist you with choosing a marketable name and the associated web domain. We create your logo and marketing materials using your chosen company name. You get to put the “AHI Member” icon on your website to show the world that you are part of AHI Group’s nationwide organization of independently owned home care agencies.

Q: Do you offer access to discounted professional liability insurance to save us money on premiums?

A: Yes. We can get you access to our discounted professional liability, non owned auto, and a bonding group insurance policy that will save you up to $6,000 in premiums per year vs. going out on your own and trying to get such a policy. The premiums are usually $200 per month depending on the location geographically. This means that our clients, on average, save around $6,000 during their first three years in business vs. going out and getting their own individual insurance policy – if they can even get one.

Q: Do you offer any other 'snap-on' business solutions like assisted living community placement services?

A: Yes, we teach you how to market to assisted living communities and get paid by them to place residents in their facility. In addition, we teach you three other senior care snap on businesses that can drive hundreds of thousands of dollars in revenue to your home care agency. You get trained on five senior care businesses in total and have the option to use any of them at any time. Your assigned coach/mentor will help you get become a seasoned professional – during your first two years in business – as they assist you with every aspect of growing your knowledge and experience in each of the revenue streams you choose to pursue.

Q: I understand that each participant in your Boot Camp gets the Certified Senior Care Manager® (CSCM) certification?

A: Yes, each participant in our initial 10 days of “Boot Camp” training gets a Certified Senior Care Manager® (CSCM) certification. The certification allows you to put the “Certified Senior Care Manager, CSCM” credentials next to your name on your business card, email signature, etc. letting potential clients and referral sources know that you are appropriately trained to manage the care of seniors – giving you credibility. You can also display this icon in your email signature:

Q: Why should I choose AHI Group | StartupHomeCare Membership Organization instead of spending $3,500 to $10,000 on a home care consultant?

A: If you have not owned a home care business before then you probably don’t realize how much you have to learn. As the old saying goes, “You don’t know what you don’t know.” Reading a book about how to win a law suit hardly qualifies you to handle the day to day work of an attorney. The same goes for a home care administrator. Will the book train you on best practices of how to provide care services and show you visually so you know exactly how to train your employees to avoid costly workers compensation claims and worse yet client law suits against your agency for negligence or doing something an RN should have legally done? How about marketing? Does reading a book get you ready to hit the street and start getting referrals? How do you know the marketing techniques you may read about are tried and proven in the real world? What about on-going new and fresh techniques to get in doors that are closed to newcomers? What about hiring the right caregivers, training them, screening them, incentive them financially and non financially? What is normal in the industry? What does it take to retain good employees? What do they expect? What are the best ways to bill clients? What if they don’t pay on-time, what do you do? What is normal? All of these questions and hundreds more will have you spending your precious time stressing about things that will bring you no or little revenue and cause you a lot of time consuming issues. Your time is your biggest asset as a business owner and you need to focus on things that drive revenue and provide quality care outcomes. Having a proven business model in place to appropriately manage your employees, clients, referral sources, etc. will allow you to accomplish this difficult task. Without a steady flow of clients a business will die in its first or second year – no matter how slick its software or caregiver training programs are. Accountability is key to success and our AHI Group Members have weekly check points with their coaches and reports they are required to fill out weekly on their sales and marketing efforts that week. All of this and much more keeps our AHI Group Member agencies motivated, moving forwards, and handling situations correctly so as not to give themselves a black eye in their community which could end their agency before it really gets up to speed. We wish we could tell you that being successful in this business was as easy as reading a book – because we would publish one – or attending a 3-4 days seminar – but unfortunately that is not going to cut it as you compete with the best home care agencies already embedded in your community.

Q: Have any of your member agencies failed and gone out of business? If so, what were the reasons?

A: Yes, we have launched over 340 agencies across the US. Of those there have been 28 that have not succeeded and went out of business. That is an 8.5% failure rate. Nine of them had unforeseen family circumstances (divorce and death) that pushed the owners to quit. The others were mainly due to the owner’s inability to follow our business model due to the fact that they believed their way of doing things was the best for their particular situation. Spending money on marketing techniques that we warned against, etc. will not help build a strong business. We do our very best to hands on coach and guide our members to success but sometimes some of our members are just not willing to do all that we require of them day in and day out and they eventually run out of capital due to not getting enough clients. We also encourage everyone that comes to us to ask our competitors how many Private Duty (non medical) companies they have helped set up and how many have failed?  The reasons are as varied as the “home care consultants” helping these individuals launch their businesses but one fact remains across the board – most don’t get the tools, programs, and support they need after opening their doors for business in order to effectively compete with their local embedded competition. At AHI Group we are also more than happy to give qualified prospective AHI Group Members access to speak with our AHI Group Members to find out what their experience has been with our organization after their all important first two years. In addition, we encourage you to see the 80+ FIVE out of FIVE STAR Google Certified Reviews that our members have left on our Google+ page online. Just do a Google search on “AHI Group, Inc” to view our member’s online reviews. Keep in mind that consulting companies have Google Reviews to show that their members enjoyed their 3-4 day training seminar – but in all reality who wouldn’t enjoy a training seminar if you know very little about what you are getting trained on before entering the room? The trainer could pretty much tell you anything they wanted to and you would accept that as fact and think you were getting the best deal in the world. Just because someone puts up a positive Google Review after attending a 3-4 day seminar doesn’t speak to whether or not they will be in business two years down the road. This is the trap that many of these folks unfortunately get caught in as they think that reading a book or attending a 3-4 day seminar will be sufficient to help them beat out their embedded competition locally and grow a business that will stand the test of time and provide the life for their families that they desire. Its always sad to hear the stories of these folks down the road when they come to us and explain what happened and how they now have to save up money for three years to pay off their business debts and hope to once again get back into the industry with the right organization behind them.

Q: Sales and Marketing is essential to a business' survival. What type of coaching and mentoring do you provide to help me be successful after I open my doors for business?

A:  What will you say to a discharge planner at a hospital that says, “We don’t recommend home care agencies to any patients.” How will you get referrals from that discharge planner now? What if your client chokes to death while the caregiver is in the rest room? What will you do next? What if the client has a G-Tube, or a catheter, what are you legally allowed to do with those devices? What if the client has shaky hands and can’t hold a dixie cup to give themselves medication pills – what can you legally do to help them?

What will you do if a discharge planner at a skilled nursing facility, VA hospital, long term care insurance company, or medicaid waiver program says, “We are super happy with the four home care agencies we have been referring to for the last three years as they handle all our difficult cases super well, they have well trained caregivers, and they have great specialty training in hospice and Alzheimer’s – so we are not looking for anyone else right now – but thanks for coming in though!” What will you say next? Without having a seasoned coach/mentor to discuss the situations that occur each day – you will have a difficult time figuring out how to handle each situation and could end up getting a ‘black eye’ in your community before you ever get off the ground.

Contact us to get a FREE copy of the “Hard Questions You Need To Ask About Support/Coaching”. Understanding who will be your coach and what exactly you will be doing with them on a daily basis is very important to the success and growth of your organization long term.

Included in AHI Group’s Lifetime Membership Fee is unlimited daily coaching/support from our team of former home care business owners. Each member is assigned a personal coach who will assist them grow their business day to day. Compare this to some consulting companies who run 400 people a year through their training seminars and only have a staff of 30 to now support the 400 during their critical first 12 months of operating their business. The numbers clearly don’t add up to provide personal coaches and quality support to each of their clients. AHI Group adds 40 – 50 home care agencies to its exclusive membership network each year and has the seasoned staff available to support each of our new members.